The latest Smart TV maker Vizio will have TikTok as one of its apps, allowing owners to watch on the video platform focused on big screen short format.
It's just the latest manufacturer to add TikTok to its TV platform, after the app hit Samsung TVs and LG AndroidTV and Amazon's Fire TV platforms in 2021.
Vizio says you'll be able to browse TikTok's Discover feed or link an account to watch the feeds' videos.
Apps are coming as TikTok allows users to upload increasingly longer videos to its historically short service. In February, TikTok increased its maximum video length to 10 minutes, times when it probably makes sense to watch it on TV.
As a result, TikTok videos are still formatted for portrait viewing, which leads to a lot of empty screen space on standard 16:9 aspect ratio TVs, even though Samsung TVs are rotating;
According to the Protocol, TikTok's growing focus on TV viewing can help grow audiences and benefit from the premium prices associated with TV-based advertising.